Stroili
EMOZIONI
SULLA PELLE
CLIENT & CAMPAIGN
Stroili emozioni sulla pelle
Emotions are complex.
Talking about them can be difficult. But we wanted to tap into this very complexity to create an impactful campaign for a beloved brand like Stroili.
STRATEGIC APPROACH
Jewels let you wear your emotions on your sleeves.
Literally.
Memories, feelings, yearnings. Jewels can express many facets of a life. Wearing them is not a vanity thing, it’s a way to wear on your outside what you feel like on the inside.
ARNAUD MARQUES, CEO STROILI
“With this campaign, we are launching an important collaboration with SUNTIMES as our new creative partner. The goal is to convey the core elements of the brand in an emotional and modern way.”
CREATIVITY APPROACH
Emozioni sulla pelle
Stroili needed a new storytelling that could show just how much their product meant to their costumers. We responded with a multi-subject campaign showcasing how intertwined our inner lives are with the things we wear, especially the jewels. To bring to life the real value of accessory.
We at Suntimes created a truly emotional storytelling. In the most literal sense of the word.
CONTENT APPROACH
Development
Around Emozioni sulla Pelle we build a new platform and repositioned the brand. We covered crucial selling opportunities, like Christmas and Valentines Day, with hero films and we reshaped the in-store experience following our insight. With Emozioni sulla pelle we had a truly holistic approach, working also on social media and ATL.
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OUR WONDER IMPACT
Bringing to life the real meaning of jewels, with a language attuned to the contemporary world. We gave Stroili a new voice to speak to the new generations.
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