The challenge was to amplify SMEG's brand equity in the coffee category and organize the communication around all coffee-related products.

But how did we achieve this? By creating House of Coffee a digital space to showcase all coffee-related products through a compelling concept and storytelling.

Two worlds that Smeg has become an original interpreter of—are now at the forefront of the company’s next step in combining aesthetics and technology.

Our idea was to enhance the unique features of Smeg coffee machines while highlighting the brand's expertise in coffee. We created a space where design and taste come together in a unique combination.

We created a web platform that brings together all coffee-related products. The website offers an immersive experience, allowing users to navigate in two different ways: design-oriented or coffee-oriented, depending on their level of product and coffee knowledge. We also launched a digital campaign across the most strategic channels. We managed the hero video for the new coffee products, point-of-sale materials, and digital and social assets.