The beauty icon
that engages
the community

The challenge is to engage the community with authentic content, in line with current social and beauty trends. The solution? Finding the right balance between creativity and consistency.

Our strategic approach includes an integrated content marketing plan, centered around three pillars: product, people, and trends.

We focus on the chromatic variety and distinctive features of OPI collections with product shoots, creating a "wow effect" through high-quality images and videos.

The human touch creates empathy. Involving influencers and creators is important to amplify the message and engage the community.

Always on trend to keep the conversation going. In-house and smart content creation, producing original content in line with the latest beauty trends.

We have developed a digital ecosystem centered around Instagram, with reels and posts brought to life through various approaches. These include more complex product shoots, featuring the creation of sets with props and artistic direction, as well as in-house shoots to quickly ride the best trends. Additionally, we have focused on growing the community by building a daily relationship through user-generated content and engagement activities, sometimes involving influencers and content creators, aligned with the brand's authentic tone of voice to generate conversation.