Wella professionals
The Power
of change
CLIENT & CAMPAIGN
Change, empowerment,
and beauty as expressions of strength with Elodie.
The challenge is to inspire and encourage change as a positive moment in one's life, to express the best version of oneself every day.
CREATIVE APPROACH
Elodie for Wella:
the voice of change
The brand is ready to transition from product communication to value-based communication without sacrificing authenticity and style. Wella Professionals is increasingly becoming an enabler of change, and to spread this message, it needs a voice, an ambassador capable of embodying the values of beauty, strength, and determination: Elodie is the answer.
PAOLO GIALDI, MARKETING DIRECTOR AT WELLA COMPANY
"Elodie always knows how to surprise, and she has a powerful communication style and an innate ability to capture and inspire, capable of attracting the attention of the new generation driven by the desire for change.”
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CONTENT & MEDIA APPROACH
Development
The campaign with Elodie spanned two phases, during which we developed a commercial, a related video strategy and a series of exclusive content such as behind-the-scenes footage, interviews, and tutorials where Elodie shared her experience with Wella, connecting more and more with the target audience. For all the content, we planned a corresponding digital strategy, with the video positioned on the brand's main social networks and Elodie's Instagram account, followed by 3 million followers.
IMPRESSION
APPEALING
ADVOCACY
OUR WONDER IMPACT
Over 90 million impressions and thousands of social interactions: thanks to Elodie's impact, we have solidified Wella's image as a brand of change and a symbol of personal expression, inspiring a new generation of women to experiment with their own beauty.
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