Enervit
Behind the
performance
CLIENT & CAMPAIGN
Enervit behind the performance
Going above and beyond.
Enervit needed a boost to improve their storytelling: move away from a product-centric communication to a human-driven one.
STRATEGIC APPROACH
Peak performance
Performance is key to Enervit. Their goal is to enhance the strength of the athletes before, during and after their challenges.
PAOLO CALABRESI, MARKETING DIRECTOR SPORT & FITNESS ENERVIT
“We are very pleased to have created this commercial, which in just a few seconds tells a compelling story and evokes deep emotions, capturing some intimate and intense moments.”
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CREATIVITY APPROACH
A new storytelling
So we got inspired and we pushed their communication above and beyond. We gave the spotlight to the humanity of the performance, with a new, dynamic storytelling: amplifying the voices of true champions and their challenges.
CONTENT & MEDIA APPROACH
Development
We managed to broadcast Enervit on TV for the first time in 70 years. We covered 37 sports event with them, from amateur ones to Giro D’Italia and Tour de France. We got on board world champions like Jannik Sinner and Tadej Pogacar, not just as testimonials but as positive voices that could really embody the Enervit vision. And we provided a thorough and thought through strategic editorial content plan.
FAN BASE
GROWTHACCOUNTS
REACHEDINTERACTIONS
Our +1
A 360° approach to the world of Enervit, in the most literal sense: following closely the day-by-day needs. Creating a constant creative routine, like athletes do.
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