Wella
CHANGE
YOU
CLIENT & CAMPAIGN
Wella Change You
The challenge, a global campaign that really speaks to people.
WELLA calls for a change of course: from product storytelling to brand storytelling through strategic and creative work involving more than 60 countries.
Change has been our starting point.
STRATEGIC APPROACH
An insight that starts with change.
There are changes that have a huge effect on people's daily lives.
From the look to the type of person one feels: how many small things can lead to a big change!
ATHINA NIKOLAIDOU, GENERAL MANAGER WELLA COMPANY ITALY & GREECE
“Recognizing change is essential, in this delicate process the hairdresser, with their sensitivity and creative expertise, plays a crucial role. This leads to the campaign's message: CHANGE TO YOU, change to become yourself, one hairstyle at a time.”
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CREATIVITY APPROACH
Change to You
Change is You
For Wella, change has always been an essential value. Being changemakers is part of the brand identity. The new Change to You/Change is You campaign speaks, at the same time, to two very different targets: those who change hairlook and those who make it possible, the hairstylist and the customer.
We at Suntimes have evolved Wella's change and taken it into new territories.
CONTENT & MEDIA APPROACH
Development
The integrated campaign that includes social, display adv, digital out of home in premium locations in the Milan area and a strong visibility in addressable TV, as well as 150 passages on Sky1&+1 and TV8 in conjunction with the program X Factor, of which Wella is an official partner. What better world than the world of talent to tell the story of change?
BRAND
AWARENESSBRAND
FAVORABILITYBRAND
CONSIDERATION
Our +1
Making Wella the brand of change through a universal manifesto that can reach completely different targets at the same time: not only hairdressers, but also directly to the people.
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