A growing social community on TikTok

L'Isola dei Tesori needed to boost their social presence: increasing followers, launching new social platforms like TikTok, and creating an engaged community of pet lovers.

The goal was to become a trusted leader in the pet lover community by communicating pet care and services in a comprehensive way, while actively engaging and involving the community on TikTok.

If only it could speak! And so we did it. We gave word to our little furry friends through communication that fosters emotional and memorable connections, strengthening the bond with the brand.  We engaged the L'Isola dei Tesori community with pet social casting, where furry friends have become the stars of social media communication.

Through a cross-channel approach, we took L’isola dei Tesori’s social media to the next level with a new identity and creative language that enhanced the “One Stop Shop” format. Our biggest venture was introducing our furry friends to TikTok. As a hub of entertainment, TikTok has allowed the brand to significantly boost its visibility and popularity through the viral nature of its content.