Our challenge? Creating a powerful activation with a touch of Magic to launch Vichy Liftactiv’s new 16 Collagen Serum.

To make the magic happen, we created The Collagen House: an immersive, 16-step experience dedicated to the world of collagen and the discovery of Vichy’s new patented technology.

How do you position Vichy Liftactiv Collagen Specialist 16 as a benchmark in the anti-aging skincare category? By combining scientific credibility with creative impact, we designed a spectacular and educational experience that engages the public on the essential role of collagen in skincare.

More than just an event, an immersive journey into the world of collagen.

The Collagen House is a 16-stage sensory experience, guiding visitors through the 16 types of collagen and the key innovations behind Vichy Liftactiv Collagen Specialist 16.

A mix of storytelling, digital content, gamification, and skincare consultation was designed to engage both consumers and industry professionals in a truly memorable way.

A spectacular event in the heart of Milan, hosted at the Dazio at Arco della Pace: an iconic and elegant venue transformed with vibrant red lighting, welcoming influencers, consumers, and industry professionals behind the scenes of the Vichy laboratories. The project also generated multi-touchpoint communication.

Our Wonder Impact 
With The Collagen House, we transformed the story of collagen into a cultural and sensorial experience that informs and inspires the public around a key topic in skincare.