For its brand relaunch, Biopoint aims to shine on TV by showcasing the power of the new Extreme Repair formula.

The challenge? Combining emotional storytelling with tech innovation.

We took on the challenge by bringing to life a visionary space: the Biopoint laboratory, where beauty, science, and glamour come together to create high-performance products.

Today, true beauty starts with deep self-care. Going deep means analyzing every detail with scientific precision.

Extreme Repair is technology designed for beauty, working with a deep action. Yet, the complexity behind its formulation remains accessible, delivering beauty in its purest simplicity.

In a crowded beauty market, we chose to set ourselves apart by engaging our target through a tech & glam narrative approach, demonstrating that scientific research has its own aesthetic allure.

Among flasks, advanced formulas, and robotic arms, products of the highest efficacy are created, designed for every hair type. The protagonists of the ad, with different hair textures – curly, wavy, straight – explore and discover the innovation behind the Extreme Repair line because “Hair beauty has a new formula”redients and fermentation to work their magic, is what makes each Pandoro soft and unique.

Through a cross-channel approach, the campaign spanned from TV to print, and on to social media, with a mix of dynamic content and dedicated formats.

Moreover, the tech-glam lab concept extends to other brand lines, such as Volumizer and Control Curly, which are also featured within the narrative. We truly brought beauty everywhere.