Galileo

The challenge was to launch a new generation of ovens that combine three types of cooking: traditional, steam, and microwave.

We embrace the challenge by creating a new dimension: a universe of ovens with multi-cooking technology, born under the hallmark of Italian identity. The name says it all, Galileo embodies the revolutionary Made in Italy approach.

The communication strategy focuses on the internationalization of the brand, highlighting not only advanced technology but also sophisticated aesthetics, inspired by the Italian tradition of the cult of beauty.

Innovation, design, creativity, and a long culinary tradition are all part of the revolution called Galileo.

Italian identity is the common thread running through all the content associated with the launch, emphasizing how these ovens represent a fusion of art, functionality, and manufacturing excellence.

SMEG Galileo thus embodies not only a revolution in cooking but also a tribute to "Made in Italy," offering a new culinary experience that combines practicality, elegance and innovation.

The storytelling of Galileo came to life through various initiatives: a launch video, the design and development of a website featuring a configurator for the Galileo Multicooking Technology oven, as well as a wide range of ATL, BTL, social, and digital assets. We also produced product videos and how-to content. In essence, we celebrated SMEG's Italian identity on a global scale, reaching across multiple touchpoints.