WE'RE IN THE GAME

Straight to the goal

One of the key brands in sports video games, is known worldwide for its titles, and widely acknowledged in Italy for FIFA, the most popular football game in the country, with a new launch every year and the hunger for storytelling.

Being relevant in the world of football and gaming means you can’t miss a shot. So, we worked to strengthen the positioning of EA SPORTS as a lovebrand with a campaign for the World Cup and the launch and maintenance creativity for EA SPORTS FC.

The Italian national team didn’t qualify for the World Cup, but EA SPORTS needed a way to be relevant to an Italian audience with a social activation.
With the touch of designer Domenico Formichetti, we created a unique collection of jerseys to convey the sense of belonging to two different nations and how football unites cultures and people.

For the first time since 1993, FIFA isn’t FIFA anymore. Introducing FC24, a game that is more than a game. Our launching idea? A social campaign in collaboration with various creators to get the logic of FUT ratings out of the football world and create a community where anyone can bring their own way of experiencing gaming and football.

EA Sports wished to announce the addition of Luigi Buffon, a historic goalkeeper of Italian football, as an icon in its FC25. A return that called for an exciting and epic idea: a video hero recounting Buffon's desire to play forever, inviting players to make his dream come true by taking him on the digital pitch, one more time.